Zawya: Du and Gracia Group announce first-of-its-kind innovative agritech digital platform for agriculture and farming in the UAE

Country: United Arab Emirates
Zawya: Du and Gracia Group announce first-of-its-kind innovative agritech digital platform for agriculture and farming in the UAE
29 May 2024

In a partnership with Gracia Group, du, an Emirates Integrated Telecommunications Company (EITC), has unveiled the agritech platform, a comprehensive digital ecosystem aimed at revolutionizing the agricultural sector in the UAE in alignment with the country's leadership vision. Leveraging Information and Communication Technologies (ICT), cloud computing, automation, Internet of Things (IoT), data science, and Artificial Intelligence (AI), this platform aims to advance sustainable and secure farming practices. Equipped with an e-commerce framework, it automates traditional agricultural processes, fosters connectivity, and introduces new agritech methods, offering end-to-end services covering all aspects of agriculture and farming. Jasim Al Awadi, CICTO at du, emphasized the company's commitment to merging ICT with agriculture to cater to the diverse needs of the UAE's farming community and contribute to food security, sustainability, and economic diversification. Through this partnership and advanced technology, the platform aims to drive digital transformation in the agricultural sector, supporting the government's strategic goals for food security and sustainability. Hamed Al Hamed, CEO of Gracia Group, highlighted the platform's role in reshaping the agricultural landscape by integrating modern technologies and digital excellence into farming practices. The agritech platform facilitates buying, selling, trading, training, and provides comprehensive databases of information on food produce, market demands, and pricing, aiming to expand investment opportunities in agriculture, involve locals and residents in farming, and offer comprehensive training programs.

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